Changing a Logo & Making It Right

Changing a logo requires a tremendous investment in time, money and emotion. In the flood of media & analyst coverage surrounding a launch, it also provides opportunity to signal change and send strategic messages to the world. With that in mind, it's crucial that a logo change happen for the right reason: whether it be a shift in business focus, a merger or divestiture, acknowledgment of a cultural change or other. Without a solid strategic foundation for the new logo, that flood of media and analyst coverage, not to mention employee scrutiny may drown you. Here are the top ten reasons to change a logo:

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Resource from CoreBrand